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Brazil’s growing international presence

The BBC recently had an optimistic profile of Brazil’s position on the world stage. The article argues that Brazil has been largely successful at putting its own house in order, and is increasingly seen as a strong force in the international arena as well.

Democracy and democratic institutions have been strengthened. At the same time, Brazil has enjoyed high levels of economic growth, the result of continuity in economic policy that saw inflation remain low and stable, the fiscal situation under control and a floating exchange rate.

Poverty has been significantly reduced, and 31 million Brazilians lifted into the middle class, which in turn has brought about a rapid expansion of the domestic consumer market.

Commercial liberalisation and the globalisation of Brazilian companies are indicative of how Brazil’s economy has modernised. Diversification in the industrial and service sectors has gone hand in hand with the growth of the agricultural sector, highly competitive and with a strong presence in international markets. Brazil today sees itself as a global trader.

Brazil’s nascent position of power in global politics is due in large part to its credibility on issues that affect the developing world, and its status as a leader with the BRIC countries.

Brazil’s voice cannot be ignored on issues of importance to the developed world, such as foreign trade, climate change, energy (biofuels and oil), food, water and human rights.

Then there is the emergence of the BRIC countries, as Brazil, Russia India and China are known, a grouping that has become one of the new players on the international scene in recent years.

Brazil’s traditional diplomatic involvement in multinational organisations has reinforced the image of the country as a builder of consensus, an “honest broker”.

International attention has also focused on Brazil’s ethnic and religious harmony and the role it plays as mediator in more troubled parts of South America.

The article ends on this positive note:

For these reasons, Brazil today, confident and assertive, is seeking to carve a role for itself outside South America as a regional power able to act well beyond its immediate borders…

What is clear is that Brazil’s voice is set to be heard ever louder on the world stage.

IndusLatin has long shared this optimistic view of Brazil and its potential as a world power.

Popularity: 2% [?]

The American Multinational, Unbowed

Front-loading washing machine.

Image via Wikipedia

Areas of improvement for BRIC MNCs on the HR front.

NYTimes.com
Traditional multinationals have an advantage over many challengers because they can offer career routes to the most talented Indians and Chinese that their own countries’ companies do not yet have. The incumbents, as noted by the authors, have extensive programs in place to assess employee performance, to develop global plans for job rotations and, in general, to build their long-term careers. Not all the challengers know how to do that, and relatively few of them have established truly global footprints.

Nor are big Western companies always captives of their relatively high cost structures back home. They are capable of stripping down and finding profitable niches at the bottom of the economic pyramid.

The authors note that Whirlpool first introduced a washing machine in Brazil in 1998 that cost $300, at a time when the average Brazilian earned about $200 a month. The product was obviously too expensive and did not sell.

Then Whirlpool decided to create a new lower-cost model and developed the machine in Brazil, where the company has skilled engineers and industrial designers as well as sophisticated factories. The Ideale washer was introduced in 2003 at a cost of $150, creating a new market for low-capacity, low-price, semiautomatic washing machines in Brazil.

Popularity: 4% [?]

BCG Report on Local Market Dynamos

Giving MNCs a run for their money in their home markets by being more in tune with customer needs and serving the historically neglected market of the ‘bottom of the pyramid’.

“China and India are the hot global growth markets for companies today. But Western companies are at serious risk of missing out on the growth boom in such markets,” said report coauthor and New Delhi-based BCG partner Arindam Bhattacharya. “In fact, these markets are being conquered by dynamic local companies, which are mastering local challenges, creating huge competitive advantage and shareholder value.”

With over $60 billion in total revenues(2) and average year-on-year growth rates of over 50 percent, the local dynamos are already key players in their domestic markets: 37 out of the 50 have become clear market leaders in their segments, often at the expense of bigger, international rivals.

via MarketWire

Full Report here

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