The American Multinational, Unbowed
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Areas of improvement for BRIC MNCs on the HR front.
NYTimes.com
Traditional multinationals have an advantage over many challengers because they can offer career routes to the most talented Indians and Chinese that their own countries’ companies do not yet have. The incumbents, as noted by the authors, have extensive programs in place to assess [...]
BCG Report on Local Market Dynamos
Giving MNCs a run for their money in their home markets by being more in tune with customer needs and serving the historically neglected market of the ‘bottom of the pyramid’.
“China and India are the hot global growth markets for companies today. But Western companies are at serious risk of missing out on the growth [...]
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