knowledge@wharton

Hypermarcas, the São Paulo-based firm, Often referred to as the “Unilever of Brazil,” the has a market capitalization of R$31.5 billion (US$20 billion) as of March this year, net 2010 revenue of R$3.2 billion — up from around R$2 billion the previous year — and sizable market share in many parts of Brazil’s health, beauty, personal care, home care and food businesses, making it number one or number two nationally for products ranging from sweeteners to body lotion to condoms.

That in itself is remarkable. But what is also sparking the interest of the international investor community is that Hypermarcas has built its vast empire using nothing more than an arsenal of tried-and-tested marketing, pricing and distribution tactics, along with a hefty dose of M&A and razor-sharp management of its brands — “our most important asset,” as Mattos says. It’s a combination that has made Hypermarcas one of the largest, most diversified companies in Brazil.

“Hypermarcas is an example of how local companies can go after a huge market leader,” says Fernando Robles, professor of international marketing at George Washington University’s Elliott School of International Affairs in Washington, D.C. In this case, one market leader in Hypermarcas’s local patch is Unilever. The Anglo-Dutch consumer goods firm is a force to be reckoned with, selling more than 400 brands — 13 of which generate annual sales of more than US$1 billion — and spanning 180 countries, including Brazil for more than 50 years. But like other MNCs, keeping its lead in a fast-changing country like Brazil isn’t as straightforward as it once was.

“The consumer market in Brazil used to be very stable,” says Robles. “Now, it is becoming more fragmented, geographically and by social class and type of channel. Companies like Unilever have a hard time trying to figure out what their strategies should be for all these little niches, so they struggle. The smaller [firms] can be more focused and go after those niches, and they do it well, without much heavy investment in advertising and communications.”

There’s no question about how Hypermarcas positions its products, according to Mattos. Rather than competing directly against the MNC giants and their premium products, its products fall within low- to mid-range price points, appealing to middle-class aspirants with rising disposable incomes and the budget-conscious. “It was a decision taken from the beginning that we would always look for segments that are mass consumption,” says Mattos.

With its roots firmly planted in Latin America’s booming — and biggest — economy, Hypermarcas is reaping the rewards of that decision. Analysts at Citi, for example, consider the firm “one of the most direct plays on the growth of the middle class in Brazil.” Academics at the Fundação Getúlio Vargas (FGV) in Brazil say the country’s so-called “C class” — that is, middle-income families earning roughly between US$720 and US$3,100 a month — increased from 38% of the population in 2003 to 51% in 2009, and will reach a projected 56% by 2014. While its overall per capita GDP at purchasing power parity last year was slightly below the overallLatin America average — at US$11,210 — it was nonetheless well ahead of China and India, according to a research note from Crédit Agricole published in May.
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 - News – The Ecologist

From India and Indonesia to Colombia and Costa Rica, the number of bamboo plantations worldwide is rising as quickly as the fast-growing crop itself. Some of the world’s most impoverished countries are realising the potential of this versatile tree-like tropical grass, which in so many respects seems worthy of its nickname: ‘green gold.’

Because it can reach full, harvestable maturity within five years, it is being touted as an alternative to dwindling timber supplies. Its success could mean hectares of hardwood forest being saved from the chainsaw.
Strong and cheap, bamboo construction projects are already repairing shattered communities in countries like earthquake-prone Haiti – but its cohesive properties work on an organic level too. Growing out of a tangle of carbon-sequestering underground stems, it can help reforest landscapes denuded by development or natural disasters, binding topsoil to prevent erosion.

The UN’s TECA platform (technologies and practices for small agricultural producers) has given the income-generating potential of single-family-run ‘homestead’ plantations the thumbs-up.

India, China and Burma, with almost 20 million hectares of bamboo forests and plantations between them are already zeroing in on its cash potential, and last month the crop made its debut on the world’s financial stage, with the launch of asset-backed ‘bamboo bonds’. EcoPlanet Bamboo, the company behind them, expects the global market to be worth $20 billion by 2015.

‘Our objective to provide an alternative to timber currently sourced from natural forests is unilaterally positive,’ says Camille Rebelo, vice-president and co-founder of EcoPlanet Bamboo, which operates two of Nicaragua’s biggest plantations, totalling just under 3,000 acres. She insists the company is ‘only converting degraded pastureland into healthy, fully functioning ecosystems, and developing all plantations under the strictest certification standards’ (it intends to obtain Forest Stewardship Council and Climate, Community and Biodiversity Alliance accreditation, but hasn’t yet). Profits from the bamboo bonds will be used to develop another 4,450 acres of plantation in Panama and the Dominican Republic within the next 12 months. Investors are promised returns of up to 503 per cent over 15 years.

Bamboo too has power potential: US company
Clenergen operates a bamboo-chip biomass power plant in the Philippines
and has ambitions to become a major fuel supplier in southeast Asia. ‘Bioenergy
– not only biofuels, but biomass-based energy in general – [is]
boosting demand for all kinds of biomass,’ says Christoph Thies. ‘This
will be an issue for bamboo and many other tree and plant species.

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- Bloomberg

Billionaire Sam Zell said he is entering the real estate markets in Colombia and India in the next two weeks as he continues to favor international investments over U.S. property deals.

Zell, chairman of Chicago-based Equity International, will invest in real estate in Colombia and will eventually move on to residential projects, he said in an interview today on Bloomberg Television. In India, he plans to open hotels.

“Colombia is the next star of Latin America,” Zell said on “In the Loop” with Betty Liu. “In India, we’re doing a hotel/motel program like Residence Inn at Marriott and we hope to build a chain across the country.”

Technorati Tags: india, colombia, real estate

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trying to bring more transactions under the purview of the taxman
iNewsOne

In India cash still continues to be the predominant payment mode. This can be gauged from the fact that value of bank notes and coins in circulation as a percentage of narrow money is very high at 60.07 percent for the year 2009-10 as compared to 18.51 percent in South Africa, 18.83 percent in China and 39.14 percent in Mexico.

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livemint.com

Commerce secretary Rahul Khullar will lead a business delegation of engineering companies to Colombia and Panama on a five-day visit from Monday, “with an eye to explore the possibility of bilateral trade agreements” with the Latin American nations and to encourage India’s trade and investment in the region, a commerce ministry official said, requesting anonymity.

“Colombia and Panama are crucial for us as we are aiming to increase our trade ties with the Andean Community of Latin American countries,” the official said. The Andean Community is a customs union comprising the South American countries of Bolivia, Colombia, Ecuador and Peru.

India already has a preferential trade agreement (PTA) with the Mercosur bloc comprising Brazil, Argentina, Uruguay and Paraguay that came into effect in 2009 and covers around 900 products. A similar trade pact with Chile has been effective since 2007.

Exports to Latin American countries rose 72.5% in 2010-11 to $10.7 billion (Rs.49,327 crore), according to latest commerce ministry data. However, India shares a trade deficit of $3.2 billion with the continent, with imports growing at 34% to $14 billion during the same year. 

Technorati Tags: india, latin america, trade

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 Seeking Alpha

Goldman Sachs, in a recent report, estimates the aggregate gap between the BRICs and the G6 in electricity, telecoms, and rails as approximately $10 trillion. This is more than twice the BRIC’s current GDP, and the closing of this gap could last 25 years. The four countries are similar only in their need for increased infrastructure spending. Using World Bank data, India appears to be the least developed, lagging the other three in mobile phones, per capita electricity consumption, and access to sanitation facilities.

In addition to the immense need for increased spending, companies within the sector can rely on a portion of their revenues even during harsh economic times. Since a portion of government spending must be budgeted to maintain sanitation and transportation network, the infrastructure space is somewhat insulated from economic volatility. High barriers to entry and often nationalistic favoritism to domestic companies help to argue the case for investment.

Brazil’s build out to host the World Cup in 2014 and the Olympics in 2016 could still drive significant gains in the sector within the country. Thus far, bottlenecks and poor planning have plagued the country’s hopes to be ready. Of the estimated $20.9 billion needed in infrastructure spending, only about $3.3 billion has been invested as of April 2011. To help with the drive, the government has begun a process of privatization for three of the 66 state-owned airports. The three airports: Sao Paulo, Campinas, and Brasilia account for approximately 43% of the estimated airport infrastructure spending needed.

Technorati Tags: india, brazil, infrastructure

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