Frugal engineering – Indian Firms Shift Focus to the Poor

This kind of innovation can serve all Bottom of the Pyramid markets. In Latin America about 25% percent of the people (130 or so million) live on less than $2 a day.
WSJ.com

India’s many engineers, whose best-known role is to help Western companies expand or cut costs, are now turning their attention to the purchasing potential of the nation’s own 1.1-billion population.

The trend that surfaced when Tata Motors’ tiny $2,200 car, the Nano, hit Indian roads in July, has resulted in a slew of new products for people with little money who aspire to a taste of a better life. Many products aren’t just cheaper versions of well-established models available in the West but have taken design and manufacturing assumptions honed in the developed world and turned them on their heads.

For the farmer who wants to save for the future, one Indian entrepreneur has developed what is, in effect, a $200 portable bank branch. For the village housewife, a wood-burning stove has been reinvented to make more heat and less smoke for $23. For the slum family struggling to get clean water, there is a $43 water-purification system. For the villager who wants to give his child a cold glass of milk, there is a tiny $70 refrigerator that can run on batteries. And for rural health clinics, whose patients can’t spend more than $5 on a visit, there are heart monitors and baby warmers redesigned to cost 10% of what they do elsewhere.

Such inventions represent a fundamental shift in the global order of innovation. Until recently, the West served rich consumers and then let its products and technology filter down to poorer countries. Now, with the developed world mired in a slump and the developing world still growing quickly, companies are focusing on how to innovate, and profit, by going straight to the bottom rung of the economic ladder. They are taking advantage of cheap research and development and low-cost manufacturing to innovate for a market that’s grown large enough and sophisticated enough to make it worthwhile.

GE’s chairman, Jeffrey Immelt, on a recent tour of Asia, outlined how the global giant is restructuring to take advantage of what he calls “reverse innovation.” While in India this month, he said the innovations in medical equipment [in India] could eventually help bring down the cost of health care in the U.S. Read the rest of this entry »

Global firms draw on India for ideas

livemint

Today, as the economic slowdown shrinks demand in mature markets, some of the world’s largest companies are drawing on inputs provided by their Indian talent and running critical functions from their Indian units. They are devising future strategy, creating blueprints for marketing campaigns, building brands and new businesses from India-based centres that are more tuned to the needs of customers in emerging markets.

Global businesses are also gaining from innovative products that are born out of insights provided by India’s domestic market. Web tools that hike the amount of money earned from Internet search, termed search monetization, developed by the India research centre of Yahoo Inc. , have helped boost the Internet company’s profits.

Iconic apparel maker Levi Strauss and Co. is set to launch a range of non-denim street wear in the US market, a sub-brand that was first developed for collegegoers in India. The launch of Levi’s Sykes, a range of non-denim street wear for 15- to 19-year-olds, marks the international debut of a product category built primarily in India.
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A vast majority of the five billion people in the world currently underserved by technology live in emerging countries, so growth for Microsoft or any other company across any industry will come from these geographies,” says Ravi Venkatesan, chairman, Microsoft India Pvt. Ltd. The Indian subsidiary is the only one where the software company’s six business units at present employ about 5,000 people, makes it the second largest employee base—next only to the US.

Emerging markets have similar issues of affordability, accessibility and relevance. A lot of innovation happening in India will be useful in similar economies,” says Venkatesan.

Destination moon: Indian Space Research Organisation’s lunar mission set for October launch

The image was copied from the English Wikipedi...

Image via Wikipedia

Antrix, a division of ISRO, is a outsourced satellite launch provider with costs 30% cheaper compared to those of US and Russian providers. Outsourcing beyond IT! Wired magazine did a feature article on India’s space program a couple of years ago.

livemint.com

The Indian Space Research Organisation, or ISRO, plans to launch its lunar mission in October, marking the start of a two-year quest to learn more about the evolution of the moon and map its surface for minerals such as helium-3, or He-3.

Isro will launch Chandrayaan-1, the unmanned spacecraft, between 19 and 26 October, officials at the space agency said on Thursday.
The spacecraft, which weighs 590kg, will be fitted with 11 scientific instruments, including five from the US, Sweden, Japan, Germany and Bulgaria. These instruments and cameras would look for water on the moon, besides mapping the chemical, soil and mineral characteristics of its surface.
The Indian mission will also be the first to map the entire surface of the moon, including the polar regions where frozen water could be found, said T.K. Alex, director of Isro’s satellite centre in Bangalore, at a press conference.
Scientists estimate the moon has large reserves of He-3, a mineral used to produce nuclear energy that has the potential to solve the world’s energy problems.

Chandrayaan-1 will be fitted with an instrument provided by the National Aeronautics and Space Administration, or NASA, of the US to map the lunar surface.
“The scientific knowledge gained by M3 will prove to be a valuable resource for Nasa’s future exploration of the moon,” Mary White, a member of the moon mineralogy mapper, or M3, team at Nasa’s Jet Propulsion Laboratory, said by email.

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Intel unveils first Made-in-India chip

The Economic Times

The world’s largest chipmaker, Intel, on Tuesday unveiled its latest microprocessor for servers, designed entirely by its Bangalore team and developed in a record two years. The Intel R&D centre in Bangalore designed the Xeon 7400 series processor and it marked the first time that work on the 45 nanometre technology was taken up by the company outside its US home base. The six-core microprocessor is based on Intel’s x86 architecture.

A 300-member team from Bangalore undertook the work with support from units in the US and Costa Rica, Intel India president Praveen Vishakantaiah said.

Intel’s Bangalore R&D operations, which started a decade ago, have grown to become one of the largest centres outside the US. Besides the six-core microprocessor, the India R&D team has made important contributions to the teraflop and quad-core Xeon processor.

Mr Vishakantaiah described it as a validation of the Bangalore operations and termed the country as a strategic destination as Intel India continues its focus on high-end technology development.

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India’s low-cost patient care earns plaudits in US study

During a visit to India last month, I accompanied my mother to Apollo hospital in Chennai for some minor plastic surgery. This was to stitch up a ruptured ear piercing. From seeing a doctor to getting the required surgery and coming home took about 1.5 hours and cost $125.  Incredible! I’ve spent more time and money on a restaurant meal. A nice touch was the morning devotional/moment of silence to wish for the speedy recovery of patients and well-being of their families.
Corporate News – livemint.com

A new study from Duke University says Indian hospitals’ innovative practices could offer valuable lessons to US policymakers and hospitals in providing low-cost and high-quality patient care.
In the study, titled “Lessons from India in Organizational Innovation”, published in the 10 September issue of Health Affairs, Duke University researchers say that while innovations are noticeable in areas such as customer service, labour practices and manufacturing in Indian hospitals, they all also reflect new organizational practices and market-oriented strategies.

Indian accomplishments thus offer lessons both on how to innovate and, more significantly, how to organize a marketplace that will foster valuable innovations,” he says.

Apollo Hospitals Group chairman Prathap C. Reddy is happy that Indian hospitals’ achievements are “finally ringing in people’s ears”. He says the achievements are a result of innovation in human efficiency, clinical care and quality management of large scale operations.

It is significant that an Indian example is being cited for the required US health care reforms as the two nations are stark opposites on this front. The size of India’s entire health sector is estimated at $20 billion (Rs90,240 crore), while the US health care sector is worth $2.3 trillion; at least 80% of the Indian health sector hinges on private resources, whereas state resources dominate the US sector, according to the study.

much of India’s success has come from its development, and constant improvement, of organizational structures.

This contrasts with the US health sector which, researchers say, “has been strikingly ossified” and has either excluded the new entrants or “crippled realistic challenges” posed by newcomers with innovative organizational forms.

The authors closely studied two hospital groups in India—Hyderabad-based Care Hospitals and New Delhi-based Fortis Hospitals. They found that the application of management practices from the hotel industry helps Fortis and others tailor care according to patients’ expectations, resulting in a more focused approach than that at many US hospitals.
Commercialization of local technology and “self-manufacturing” (hospitals making their own equipment)—which the authors of the study found interesting in Relisys Medical Devices Ltd, part of the Care group—is also practised at other places in India, including Aravind Eye Care System in Madurai, Tamil Nadu.

While skilled labour is indeed at the centre of innovations such as lowering the cardiac surgery cost from $100,000 in the US to $2,000-6,000 in India, hospitals here are beginning to innovate on the technological front, says Vishal Bali, chief executive of the Wockhardt group of hospitals.
Conscious, or awake, heart surgeries, pioneered at Wockhardt in Bangalore, are now being promoted at other group hospitals. Conscious heart surgeries reduce the length of stay in the intensive care unit as the patient is not on any life-support system. This, while lowering the cost of hospital stay, also expedites post-operative recovery and now constitutes 25-30% of Wockhardt’s heart surgeries, adds Bali.

Apollo’s Dr Reddy says India can innovate further in providing medical evidence to oriental systems of medicine and integrating it with traditional hospital care.

In India, hospitals are mostly run by doctors and they hire the administrators. In the US, the administrators hire the doctors,” says Dr Shetty. “I think in 10 years, Indian hospitals will manage the Western hospitals. The writing is on the wall.

It is a scenario which the authors of the study have already visualized. “The US health sector, however, may soon resemble other innovation-intensive industries in one important respect: it may find its industry leaders displaced by Indian offerings,” the study says.

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Massive floating generators, or ‘eco-rigs’, to provide power and food to Japan

Gotta the love the long-term thinking Japanese
Times Online

Battered by soaring energy costs and aghast at dwindling fish stocks, Japanese scientists think they have found the answer: filling the seas with giant “eco-rigs” as powerful as nuclear power stations.

The project, which could result in village-sized platforms peppering the Japanese coastline within a decade, reflects a growing panic in the country over how it will meet its future resource needs.

The floating eco-rig generators which measure 1.2 miles by 0.5 miles (2km by 800m) are intended to harness the energy of the Sun and wind. They are each expected to produce about 300 megawatt hours of power.

Some energy would be lost moving the electricity back onshore, but when three units are strapped together, scientists at Kyushu University say, the effect will be the same as a standard nuclear power station.
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The eco-rigs’ gift to the environment does not stop there: some of the power that the solar cells and wind turbines produce will be hived off to fuel colossal underwater banks of light-emitting diodes (LEDs).

The lamps are intended to convert the platforms into nurseries for specially selected seaweed that absorbs carbon dioxide and feeds fish and plankton. Deep-sea water that is rich in minerals will enhance the seaweed growth. The wind turbines will power pumps that will then draw the water to the surface.The rigs will be unmanned and comprise several hexagonal platforms.

Strapped between them will be large nets designed to support the weight of wind turbines and about 200,000 hexagonal photovoltaic generators — super-efficient solar panels that are about the size of a double bed. The LEDs will shine down from the panels.

Solar plants in deserts could yield water and crops

The Guardian

Vast greenhouses that use sea water for crop cultivation could be combined with solar power plants to provide food, fresh water and clean energy in deserts, under an ambitious proposal from a team of architects and engineers.

The Sahara Forest Project, which is already running demonstration plants in Tenerife, Oman and the United Arab Emirates, envisages huge greenhouses with concentrated solar power (CSP), a technology that uses mirrors to focus the sun’s rays, creating steam to drive turbines to generate electricity.

The installations would turn deserts into lush patches of vegetation, according to its designers, and do away with the need to dig wells for fresh water, an activity that has depleted aquifers across the world.

Charlie Paton, a member of the team, and the inventor of the Seawater Greenhouse, said the scheme was a proven way to transform arid environments. “Plants need light for growth but they don’t like heat beyond a certain point,” he said.

Above certain temperatures the amount of water lost through leaves’ stomata rises so much plants stop their photosynthesis and do not grow. The solar farm planned by the project runs seawater evaporators, pumping damp, cool air through the greenhouses. This reduces the warmth inside by about 15C, compared with the temperature outside.

At the other end of the greenhouse from the evaporators, water vapour is condensed. Some of this fresh water is used to water the crops, some for cleaning the solar mirrors.

“So we’ve got conditions in the greenhouse of high humidity and lower temperature,” said Paton. “The crops sitting in this slightly steamy, humid condition can grow fantastically well.”

The designers said that virtually any vegetables could be grown in the greenhouses. The demonstration plants already produce lettuces, peppers, cucumbers and tomatoes. The nutrients to grow the plants could come from local seaweed or be extracted from the seawater.

Michael Pawlyn, of Exploration Architecture, based in London, worked on the Eden Project for seven years and is now part of the Sahara Forest team. He said that the Seawater Greenhouse and CSP provided substantial synergies for each other. “Both technologies work extremely well in hot, dry, desert locations. CSP produces a lot of waste heat and we’d be able to use that to evaporate more seawater from the greenhouse. And CSP needs a supply of clean, de-mineralised water in order for the [electricity generating] turbines to function and to keep the mirrors at peak output. It just so happens the Seawater Greenhouse produces large quantities of this.”

Paton said the greenhouse produced more than five times the fresh water needed to water the plants inside, so some of the water could be released to the outside, creating a microclimate for hardier plants such as jatropha, a crop that can be turned into biofuel.

The cost of the Sahara Forest Project could be relatively low as both CSP and Seawater Greenhouses are proven technologies. The designers estimate that building 20 hectares (nearly 50 acres) of greenhouses combined with a 10MW CSP scheme would cost about €80m (£65m).

The International Energy Agency estimates that the world needs to
invest more than $45 trillion (£22.5 trillion) in new energy systems
over the next 30 years.

Algae Based Biofuels in Plain English: Why it Matters, How it Works

Triple Pundit

You’ve probably heard the term tossed around, and have maybe even said it in a sentence or two yourself. But have you ever really understood what it means, what the implications are, and on a basic level, how it works and if it has even the slightest chance to be a viable large scale player in supplying for our fuel needs? For many of you, I’m imagining the answer is no. Even I, a green business consultant, was quite fuzzy about it all. Until today.

Today I came across a video put out by the folks at Valcent, which makes absolutely clear, and absolutely exciting, the what, how, and how much of algae based biofuels, and in particular how their method, via High Density Vertical Bioreactors, they will do it much better. Say what?

Algae, according to the Valcent video, is the fastest growing plant
in the world, and in the process of this, absorbs a great deal of CO2. It
also produces lipids, or the equivalent of vegetable oil. Depending on
the species, 50% of it’s body weight is these lipids. And they can
select for certain algae strains that are particularly suited for
making jet fuel or diesel

According to the Valcent video, an acre of corn can produce 18
gallons of oil/year. Really? That sounds terribly inefficient to me.
Palm oil produces 700-800 gallons/acre. Respectable amount, but its
cultivation has been a frequent issue due to unsustainable cultivation
practices (Read: chopping down the rain forest) Algae,
even in a regular, horizontal, open pond system, can produce up to
20,000 gallons of oil per year.
This is including such factors as water
evaporation, growth inhibiting more growth below, and the accidental
introduction of foreign algae strains from the air. With algae biofuel
production, they can take what remains after extracting the oil, and
put it to use as feed stock for animals, as a component of fertilizer,
and even to produce even more biofuel.

See the video for yourself here.

Engineers Without Borders Bring Tech to Villages Without Power

This is one of my key passions – to facilitate companies with a Gandhian engineering approach to their product portfolio to enter and serve previously ignored market segments in Latin America. Poster child for this approach – the Tata Nano car.

Definition of Gandhian engineering [via Innosight]: Gandhian engineering, or appropriate design, – a terrific mechanism for forcing product and business model development to cleave to the need profile of a target segment. After all, there is no greater predictor of disruptive success than products and business models that are designed around important and unsatisfied jobs to be done.

via Wired

A group of volunteer engineers are finishing the design for a home-brewed wind turbine that will bring electricity to off-the-grid Guatemalan villages by this summer.

After the U.S. engineers finish the design, local workers in the town of Quetzaltenango will manufacture the small-scale turbine. It will produce 10-15 watts of electricity, enough to charge a 12-volt battery that can power simple devices like LED lights.

The turbine was created by the Appropriate Technology Design Team of EWB’s San Francisco chapter. Team members like Malcolm Knapp and Heather Fleming spend their nights and weekends inside D2M’s design shop trying to perfect low-tech gadgets for people 2,500 miles away. D2M, which is Knapp and Fleming’s employer, donates the lab space for after-hours use by the EWB team.

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