How Women Can Win the Talent Wars in Emerging Markets

by Dave

 - CNBC

Across the developing world, women are increasingly outperforming men in the tertiary education system: in Brazil, 60 percent of college graduates are female.

Educated and ambitious, these women are determined to put their credentials to work. Over 80 percent of women in India aspire to top jobs; in Brazil the figure is over 70 percent. In the United States by comparison, a mere 36 percent of highly qualified women are shooting for top jobs.

Such stratospheric levels of ambition are sustained, in part, by the absence of childcare issues. Working mothers in the BRIC nationsare able to think big and aim high because they have more shoulders to lean on than their American and European peers. Between hands-on extended family, inexpensive domestic help and an increasingly wide range of daycare options, professional women in these geographies are not sidelined by motherhood.

Discrimination is an ongoing issue – in both local and global companies. Gender bias continues to limit women’s careers. Problems of bias are severe enough to make nearly half of women in India, China and Brazil (55, 48 and 40 percent, respectively) consider quitting.

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