Brazil’s growing international presence

The BBC recently had an optimistic profile of Brazil’s position on the world stage. The article argues that Brazil has been largely successful at putting its own house in order, and is increasingly seen as a strong force in the international arena as well.

Democracy and democratic institutions have been strengthened. At the same time, Brazil has enjoyed high levels of economic growth, the result of continuity in economic policy that saw inflation remain low and stable, the fiscal situation under control and a floating exchange rate.

Poverty has been significantly reduced, and 31 million Brazilians lifted into the middle class, which in turn has brought about a rapid expansion of the domestic consumer market.

Commercial liberalisation and the globalisation of Brazilian companies are indicative of how Brazil’s economy has modernised. Diversification in the industrial and service sectors has gone hand in hand with the growth of the agricultural sector, highly competitive and with a strong presence in international markets. Brazil today sees itself as a global trader.

Brazil’s nascent position of power in global politics is due in large part to its credibility on issues that affect the developing world, and its status as a leader with the BRIC countries.

Brazil’s voice cannot be ignored on issues of importance to the developed world, such as foreign trade, climate change, energy (biofuels and oil), food, water and human rights.

Then there is the emergence of the BRIC countries, as Brazil, Russia India and China are known, a grouping that has become one of the new players on the international scene in recent years.

Brazil’s traditional diplomatic involvement in multinational organisations has reinforced the image of the country as a builder of consensus, an “honest broker”.

International attention has also focused on Brazil’s ethnic and religious harmony and the role it plays as mediator in more troubled parts of South America.

The article ends on this positive note:

For these reasons, Brazil today, confident and assertive, is seeking to carve a role for itself outside South America as a regional power able to act well beyond its immediate borders…

What is clear is that Brazil’s voice is set to be heard ever louder on the world stage.

IndusLatin has long shared this optimistic view of Brazil and its potential as a world power.

Happy 200th Anniversary of the Revolution, Argentina!

Hope you have a chance to visit this beautiful country this year and explore business opportunities. Wishing that Argentina’s reaches its economic potential in the next decades!

A trip down memory lane.

Romantic Argentina 1932

Argentina – The Bicentennial Year starts

The Bicentennial Year starts

On May 25th 2010 Argentina will celebrate the 200 years of the revolution that opened the way to Independence. The so-called Revolution of May was a historical process, commencing on 25 May 1810 that resulted in the breaking of colonial ties with Spain and enabled the road to independence, on July 9, 1816.

The 200 years of the Revolution opened the way for Argentina´s independence and it will be celebrated throughout the year through various activities and ceremonies that will end at the great feast of the May 25, 2010.

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Grobocopatel, Argentina’s Soy King praises Uruguay and its farming revolution

Visit of Hardeep Singh, ex-CEO of Cargill, India to an Uruguay Soybean Plantation (above)

Uruguay Agribusiness Landscape
MercoPress

[Grobocopatel], whose group has revenues of over USD 800 million, [ed. Grobocopatel with the way his last name ends is an honorary Gujarati! His family origins are from Bessarabia(modern day Moldova)] said Uruguay has very positive conditions for business and investments. “There is political and institutional stability with clear reliable rules of the game. It has an excellent infrastructure, first class labour, good, young enterprising professionals who before were thinking of leaving the country but now have a future”.

“In these last seven years Uruguay has experienced foundational, revolutionary changes which maybe you don’t appreciate in all their magnitude because you live here, but those of us coming from overseas we can really see the great transformations”, added Argentina’s Soy King.

He also emphasized that the agriculture investments that have come to Uruguay are long term and “therefore are here to stay”.

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Tata Motors may take Mexico road to North America

livemint.com

In a move that will enable Tata Motors Ltd to establish a beachhead in North America and a few other emerging markets, India’s largest auto maker by revenue is in talks with Mexico-based Metalsa SA de CV for a contract manufacturing arrangement, two people familiar with the development said. If the talks lead to an arrangement, the unit will manufacture the Indica Vista, Indigo Manza and the Nano.

“A team from Tata Motors consisting of senior officials, recently visited Mexico for the purpose,” said one of the two people.Tata Motors’ move to enter new markets through a contract manufacturing arrangement mirrors its past moves of making a low-cost entry into new markets. In 2008, it bolstered its presence in South Africa by acquiring a used assembly plant owned by Nissan Motor Co. in that country.

Metalsa, a subsidiary of Grupo Proeza, manufactures components for the passenger car and commercial vehicle makers. Grupo Proeza is a privately-held Mexican group with diversified interests in automotive, foundry, juices and fruits, information technology and healthcare.

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Venezuela’s bid to join Mercosur

For those who might be unaware, Mercosur is a regional trade agreement between Brazil, Argentina, Uruguay, and Paraguay. It is somewhat comparable to NAFTA, though there are some significant differences. Recently, Venezuela has been actively trying to join Mercosur, but before it can, all four member countries have to give their approval. So far the all have given their approval except Paraguay, though there has been some controversy in other countries over admitting Venezuela while Chavez is still in charge. In Paraguay, criticism of Chavez’s action against opposition parties has delayed the approval process.

Now, the leading candidate for the Brazilian Presidency, José Serra, has expressed some of his own concerns over Venezuela’s entry. From MercoPress:

“I want to say something, I think it’s great, very good for me that (Hugo) Chávez should support Ms. (Dilma) Rousseff [Serra's opponent in the presidential elections],” said José Serra talking to Brazilian reporters in Rio Grande do Sul, but warned that this is not positive for Mercosur “because his incorporation would only weaken and discredit Mercosur.”

Serra said that “as we all know, this gentleman likes to persecute and shut down all media that does not support him. Let us not forget also that Mr. Chavez could have won many elections but his debut in politics was as leader of a bloody military coup,” underlined Serra. “Only later was he elected”.

The opposition candidate that leads in public opinion polls went further and said that “not reforming or reviewing Mercosur endangers its very existence. To admit a new full member in Mercosur for political reasons is simply not believable and not acceptable”.

Serra also insisted that the voting system inside Mercosur had to be reviewed. “In the European Union, with a long experience of integration, the country with the largest GDP and most population has a greater participation in the voting scheme; on the contrary in Mercosur all members have the same vote.” This limits Brazil’s international trade policies and “must be reviewed.” Imagine “if Venezuela finally makes it into Mercosur—which is madness—it would have the same vote as Brazil; it’s quite senseless,” said Serra.

The former governor of São Paulo said that Mercosur should aim to become a free trade zone, (instead of a common market) but gave to timetable to achieve such a goal.

Bursting India’s myths about skin color

A few months back IndusLatin spotlighted the expansive use of skin whitening creams in India and Latin America. Recently the issue has been back in the news in India. Vogue magazine’s India edition dedicated its May cover story to the issue, and declared that it is time “to say we love, and always have loved, the gorgeous color of Indian skin”. It may prove difficult, however, to change societal perceptions of beauty. From The Christian Science Monitor:

Skin color matters in India, a fact made clear by the adjectives used in personal ads seeking spouses. Suitors use keywords such as “dusky,” a euphemism denoting dark skin, or “wheatish,” meaning one is light-skinned, to indicate their complexions… Being darker-complected has traditionally been considered an impediment to finding a good partner…

Sales in skin-lightening creams are up by 17 percent from the previous year, reported marketing firm Nielsen Company late in 2009. One Indian advertising executive, who worked on a skin-whitening campaign and wished to remain anonymous, explained the growth by saying that “being fair is seen as a passport to getting the ideal partner.” These attitudes are also reflected in India’s thriving film industry.

“In Bollywood, there is a premium on being fair. Dusky actresses … aren’t considered glamorous,” says filmmaker Jag Mundhra.

Mr. Mundhra, is more hopeful about the future. “The economic changes have meant that India no longer sees itself as a third-world country. This newfound pride will help us accept our own skin color.”

Three factors that can derail India’s growth

Rediff.com Business

Water

Freshwater withdrawal today by steel, cement, aluminium, fertiliser, paper and power sectors is equivalent to the total domestic water demand (around 42 billion cubic metres per annum).
Freshwater consumption (water that is lost through evaporation, products and wastes in industries) equals the total drinking and cooking water needs of India (5.6 billion cubic metres per annum). The difference between freshwater withdrawal and consumption is the wastewater discharged by industries, which pollutes our rivers, lakes and groundwater.

By 2030, freshwater withdrawal by these six sectors will increase by 40 per cent and freshwater consumption by more than three-fold. A three-fold increase in consumption means less water will be available downstream for other users.
There is already a growing conflict between industry and local communities on water scarcity and pollution. This will exacerbate in future.

Land

Currently, around 0.7 million hectares (ha) of land are occupied by these six sectors – 0.4 million ha to mine coal, iron ore, limestone and bauxite, and 0.3 million ha for the plants. In an 8 per cent growth trajectory, another 1-1.3 million ha will be required by these six sectors – which means the amount of land needed in the next 20 years will be far higher than what they have acquired in last 60 years.

It is important to understand that India has an adverse land-population ratio (per capita land availability is a mere 0.25 ha)

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