India’s Ybrant Digital acquires Argentine

by Dave

 Business Standard

Ybrant Digital, a Hyderabad-based provider of digital marketing solutions, has acquired dream ad, an Argentine advertising network company, in all all-cash deal for an undisclosed sum.

The acquisition, its fifth so far, will give Ybrant access to the Latin American region by adding four more countries – Argentina, Chile, Uruguay and Mexico – to its global footprint, bring dream ad’s 39-strong headcount and 300 active clients into its fold, and help Ybrant better represent its publishers and their global traffic.

“dream ad is the exclusive sales house for Microsoft Advertising in Latin America. Besides, it is primarily into banner and keyword search space, which we will be able to leverage by selling our products through those outlets,” Suresh Reddy, chairman and managing director of Ybrant, told mediapersons here on Wednesday.

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