[Matias] Campiani, CEO says the financial turnaround is proof Pluna’s new strategy of turning Montevideo into a hub for the Southern Cone of South America is working. Over the last year the carrier has added frequencies to key business centres such as Buenos Aires, Santiago and Sao Paulo while launching new thin routes such as Asuncion in Paraguay, Rosario in Argentina and Curitiba in Brazil.Pluna previously was primarily an origin and destination carrier with less than 10% of its traffic connecting. Campiani says Pluna has already succeeded at increasing its transfer business to 40%.
The new network strategy was made possible by switching to smaller aircraft. Pluna last year placed an order for seven Bombardier CRJ900 NextGen regional jets plus eight options. The carrier over the last six months has already taken delivery of six CRJ900s with the seventh due to be delivered next month. “In a crisis situation I think we have the right size aircraft,” Campiani says.
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