India’s Future group bets on in-house brands for growth

by Dave

- Retailing-Services-News By Industry-News-The Economic Times

Future Group, the country’s largest retailer, announced that it targets to earn Rs 10,000 crore [US $2bn] from the business of its own brands in
FMCG, household consumer durable and electronics and apparel categories by 2012.

“Having achieved stupendous success in some of our consumer brands, such as Tasty Treat, Fresh & Pure, DJ&C, Koreo, we felt that it was the right time to extend it to broader categories such as health & beauty, dairy, apparel, accessories etc. Hence, we have drawn up an ambitious plan of achieving Rs 10,000 crore in the next four to five years. Through our consumer brands, we will be able to offer our consumers, best of the products at much more reasonable prices,” Future Group CEO Kishore Biyani said.

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