India International Trade Fair turning focus on B2B

by Dave

The Hindu Business Line

India Trade Promotion Organisation (ITPO) is making a serious bid to convert its flagship global trade fair from a consumer-oriented thrust to a business-to-business (B2B) fair largely because Indian industry is maturing, the Chairman & Managing Director, Dr Sheela Bhide, said today.

In an interview to Business Line here as the 28th India International Trade Fair, an annual event showcasing India’s development, is under way, Dr Bhide said that ITPO is focusing on B2B model since Indian industry is looking for “a platform for their products and they are not always interested to sell across the counter”.

That is why, prompted by the success of the launch of international business lounge last year, ITPO is hosting a domestic business lounge for Indian companies to interact with other companies/clients for securing orders and business propositions during the course of the two-week fair at Pragati Maidan this time around, she said.

Stating that IIFT has twin objectives, she said foremost, it showcases the development story to its people and foreign visitors and development of every State with a State pavilion in the exhibition.

The second objective is commercial and it is becoming quite an international fair for the simple reason that more international companies are participating.

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