‘India-Brazil trade growing but lopsided’

by Dave

Two weeks ago in Buenos Aires, I spoke to Mr. Y.K. Sharma, the ITPO‘s director in Sao Paulo. He lamented the fact that their was a reluctance on the part of Brazilian companies to conduct exploratory visits to India. I think this is partly due to the fact Brazilians, on average, are less comfortable with ambiguity and unstructured situations – there is data to support this. A separate blog post about this cultural difference of uncertainty avoidance will follow.
India PRwire

Although bilateral trade between India and Brazil has increased over the years, it is highly lopsided, a senior government official said here Friday.

‘Indian businessmen have been frequently exploring trade domain of Brazil, while their Brazilian counterparts have remained with their traditional partners and have been less active in discovering newer ventures,’ said Hardeep Puri, Secretary, Economic Relations, Ministry of External Affairs.

Puri was speaking at an interactive session with a business delegation from North-East Brazil, organised by the Confederation of Indian Industry (CII).