Havas Media: India most alarmed by climate change

by Dave

Eco-absorbed scores in line with National Geographic survey results from earlier this year.
Televisionpoint.com News

Based on interviews with more than 11,000 respondents in India, Brazil, China, France, Germany, Mexico, Spain, UK and US, the study unearthed both local and global characteristics that develop the current theories on a number of widely-debated issues.

Brazil, China and India are among those who claim to be most alarmed by climate change, while respondents in the US, UK and Germany demonstrates far lower levels of concern. Likewise, consumers in China, Brazil, Mexico and India would be significantly more willing than their North American, British and German counterparts to spend extra on environmentally-friendly products.

The survey revealed that 86 per cent of Indians would rather buy from companies that are trying to reduce their contribution to global warming. Further, 50 per cent of Indian respondents would be more likely to buy environmentally-friendly goods in the next 12 months, if they were at the same price and standard as their usual brands.

43 per cent of the Indians would be willing to pay a little extra for those goods.
Interestingly, Indians believe the oil and fuel sector is the most damaging of all economic sectors in terms of the environment, while banking is perceived to be the least damaging. 57 per cent of Indian respondents also agree that their government is making a significant effort to combat climate change, the second highest proportion, behind only China

Further, 89 per cent of Indian respondents agree that tackling the issue of climate change means changing the way we live our lives. 50 per cent of respondents can be classed as eco-absorbed. The eco-absorbed are those who are very focused on the issue of climate change and India has the third-highest proportion (50 per cent) in the world – behind Brazil (58 per cent) and Mexico (56 per cent ) but far ahead of countries such as Germany (15 per cent) and the UK (17 per cent).

The objective of the research was to understand the impact of Climate
Change on business seen through the eyes of the consumers and provide
guidance on how can brands address this issue.

In spite of the
fact that the developed world is globally perceived to be the largest
contributor to global warming, the report highlights a dramatic gulf
between the attitudes of the richest countries and those in the
developing world.

In addition, 90 per cent of Indians agree that climate change will
affect them and their family, and 88 per cent believe they can
contribute to solving the problem, making India one of the most
positive countries in the report in terms of its willingness to change.