Hollywood studios to use Indian patented technology

by Dave

Business Standard

Hollywood is all set to use Indian technology for the first time. An erstwhile incubatee at the Centre for Innovation, Incubation and Entrepreneurship (CIIE), at Indian Institute of Management, Ahmedabad (IIM-A), has been approached by prominent Hollywood production houses for his patented technology, which finds its application in the current film technology and also for Digital Intermediate Technology of the future.

Ujwal Nirgudkar, who recently started his own company, Alpha Imaging Systems Pvt Ltd, has developed a unique concept of ‘Online Sensitometric Quality Control’ for motion picture film processing. His innovative technology will bring down the cost of quality control and will be quite helpful to cinematographers, film laboratories, producers and scanner manufacturers across the world.

“I am in talks with some Hollywood post-production companies and one European company to license my patented product. As this new technology will help save cost and time for quality control of motion picture film processing, it has the potential to become the industry standard and has created a lot of interest in Hollywood,” says Ujwal Nirgudkar.

The existing concept in the industry uses separate film strips for controlling the quality of film processing. The old concept is offline and difficult to computerise. “This new technology changes the current offline quality control using sensitometric strips to a new online control system, which will have the sensitometric strip between the perforations of the picture film, which is an area not explored so far,” added Nirgudkar.

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