Greendex: Survey of Sustainable Consumption

by Dave

via National Geographic
Unlike other measures that rank countries according to the environmental performance of their governments, companies and other factors, the Greendex is the first to rank the performance of individual consumers, rather than countries as a whole.

Consumption as measured by the Greendex is determined both by the choices consumers actively make—such as repairing rather than replacing items, using cold water to wash laundry, choosing green products rather than environmentally unfriendly ones—and choices that are controlled more by their circumstances, such as the climate they live in or the availability of green products or public transport. The initiative considered both these factors, with 60 percent of the 65-variable index based on choice or discretionary behavior.

The findings show that consumers in Brazil and India tie for the highest Greendex score for environmentally sustainable consumption at 60 points each.